How to Become a Product Manager

Having strong research skills and being curious is mandatory to stay ahead of the game and beat competitors. In addition, the BrainStation Slack community provides valuable networking opportunities. Flexibility is key, with program durations ranging from 5 to 10 weeks based on individual pace. Simplilearn is one of the world’s leading providers of online training for Digital Marketing, Cloud Computing, Project Management, Data Science, IT, Software Development, and many other emerging technologies.

how to become a product manager

They manage products from their conception to long after their launch, including customer research and adding new features. But with a field as broad as product management, business professionals need to take time to understand the role, in order to follow this highly lucrative and fulfilling career path. The BrainStation Product Management Certification Course promises to accelerate your product management career by teaching cutting-edge skills in product strategy, iterative product development, and agile and lean practices.

Test Your Skills

Understanding which levers to pull with which person is the key to leading without any direct authority. The product manager and the politician both get an allotted amount of resources. Each role requires the practitioner to make the best use of those resources to achieve a larger goal, knowing that he or she will never be able to satisfy everyone’s needs. If you are passionate about business, technology, and UX design, take the next step into this in-demand career. Get an introduction to the field by taking the Digital Product Management Specialization from the University of Virginia.

how to become a product manager

They know how to pitch a new product with passion and how to anticipate problems along the product roadmap. Ultimately, great product managers know what people want and how to make it a reality. Consider enrolling in the The Product Management Boot Camp at Texas McCombs.

Join 64,500+ Customer-Facing Professionals

The exact duties of a product manager differ, with the main variable being the size of the organization. In smaller organizations, product managers focus their time more on the hands-on work that comes with defining a vision that aligns with the organization’s identity and objectives and seeing it through to fruition. A product manager resides at the nexus of business, user experience, and technology. One must find an equilibrium between these three disciplines to make difficult decisions and trade-offs.

  • Depending on where you’re located, there are likely solid opportunities to meet with other people working in the field, such as the Toronto Product Management Association meetup or Product Management New York.
  • Demonstrating strong project management skills will ensure that all products are delivered on time and meet quality standards.
  • This can include how to conduct effective customer research or how to prioritize different product features.
  • You could also conduct a competitive analysis of a product already on the market—assessing what consumer demand it addresses, where it succeeds and where it might come up short.
  • So, when choosing a certification program, make sure it offers everything you’ll need to actually get hired in the field.

When organizations hire product managers, one of the first things they check is the candidate’s portfolio. A portfolio is a collection of projects a candidate worked on, structured in case studies. One of the typical questions that many people who want to start in the product management field ask is what to put into a portfolio if you don’t have professional experience.

How to Become a Product Manager

A product manager with strong strategic thinking skills can identify opportunities and threats, prioritize initiatives, pivot when needed, and make the right decisions at the right time. Once ideas are generated, product managers conduct extensive market research to evaluate if it’s possible to turn these ideas into products that customers will buy. During the research phase, product managers understand customer needs, market trends, and competition in a business niche. This stage involves validating the concept by gathering data and feedback from potential customers to determine whether there is a market demand for the proposed product.

how to become a product manager

You don’t need to be a data scientist, but knowing how to use complex data can help you make data-backed decisions and drive the company to success. Beyond the core curriculum, students get a unique chance to work on a tangible product, moving from ideation to launch, cementing their understanding, and offering a compelling portfolio piece. Take a look at our detailed guide to the top tools to get all the information you need. In terms of compensation benefits besides salary, the report further indicates that one in four product managers finds flexible work hours to be the most appealing perk of this work mode. While many individuals in an organization work only with one specific aspect of the supply chain, you have a complete overview, from the ideation and innovation stage to rollout and direct communication with users and consumers. While this does mean added pressure, it also means an exceptionally gratifying payoff.

Remote product management tools

Either way, you’ll need to tailor your resume to product management roles—highlighting the most relevant skills and drawing a connection between your previous experience and the jobs you’re applying for. First, take stock of your existing competencies in relation to the most important skills of a product manager (outlined earlier on in this guide, and in our product management skills round-up). Mark down the skills you’ve already got, and make a note of your gaps—the skills you’ll need to focus on learning.

how to become a product manager

They oversee an entire product’s lifecycle, from ideation through development, tracking tasks, and making sure the product strategy is aligned with business goals. All of that requires a combination of technical, strategic, and interpersonal skills. Stanford University runs various courses for product managers and business owners.

Get a hands-on introduction to the profession with CareerFoundry’s free product management short course. Covering everything from strategy and design to Agile methodology, the course will give you the tools and understanding you need to start your career in this field. To build your product management portfolio, you’ll need to turn your projects into case studies and host them on your own website.

Ideal for beginners and career changers, this course can be completed in an intensive 3.5-month period or over a flexible 6-month period. Both study modes ensure that participants become job-ready product managers. Key focus areas include Agile techniques, user and market research, backlog prioritization, design intricacies, and team alignment strategies. Now that we’ve traversed the landscape of remote product management, it’s time to chart your course. In the context of remote work, it’s also about adaptability and honing your craft to resonate in a digital environment. The specific responsibilities of the product manager depend on the enterprise he works for and the product he is currently working on.