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Many brands have treated the climate crisis as a useful marketing tool, while viewing the impact to the bottom line as a distant threat. Among over 9,000 structures damaged or destroyed are the homes of Jen Atkin, founder of hair-care label Ouai, Hope Smith, founder of beauty brand Mutha, celebrity hair stylist Jenny Cho and Marta Freedman, the founder of gifting suite Air Milkshake. Beyoncé’s mother, Tina Knowles, who oversees the star’s hair care brand Cécred, as well as musician and wellness brand founder Jhené Aiko, also lost their homes in the fire. In order to reverse its sales decline, the company is reportedly considering selling off poorer-performing, lower-margin brands and cutting other costs. Investors want to see the fat trimmed, and more room created for future growth.

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The newer platforms aren’t yet a major growth driver for all of their brand partners. Halara, for example, sells on Bazar to meet internal sustainability goals instead of meaningfully increasing sales. Still, the startups are launching services to make it easier for labels to maximise their sales growth potential from reselling returned wares. Brands should see increased resale revenue as a result, while Revive can move closer to its goal of generating nine figures in revenue in the next five years. In addition to being a marketplace, Bazar lets brands send customer returns directly to its network of warehouse partners where data is pulled about those items’ condition and then listed onto Bazar’s site. It currently has two stores in Stockholm, one in London and Berlin, and three in South Korea operated by local distribution partner Handsome Corp.

With 60 percent of brands behind on sustainability targets, reducing over-production and cutting waste through cost-effective initiatives may place brands in the best position to achieve targets and maintain the bottom line. Inaccurate stock purchasing across sizes is estimated to result in profit loss of up to 20 percent on average. For example, Lululemon attributed slower growth in the US in the first quarter of 2024 in part to insufficient inventory and stocks-outs in smaller women’s sizes. Excess stock in the fashion industry was estimated to be worth between $70 billion and $140 billion in sales in 2023. For brands and retailers, the race to merchandise and market around it is on.

Meanwhile, climate change is making it harder to predict weather conditions and correlating demand. Temperature fluctuations from the average make it difficult for brands to sell through stock. While global temperatures for 2024 are higher than any other on record, summer 2024 was the coldest in almost a decade in some European regions. We create workspaces for today considering well-being, sustainability, collaboration and business performance – we constantly go beyond our clients expectations.

Launched in 2023, the brand has four scents, which start at $140, and is found in a handful of niche retailers, though it plans to broaden its wholesale partners to include around 15 more throughout Europe, Asia and Canada in 2025. Niche line Marissa Zappas is rapidly gaining momentum, said Tynan Sinks, a beauty editor and co-host of the fragrance podcast Smell Ya Later. With bow-bedecked bottles, branding that evokes both gothic and ethereal elements (perfume names include Maggie The Cat Is Alive, I’m Alive! and Carnival of Souls), the Bof casino brand has built up a cult following amongst New York’s It girls, according to Sinks. Investors, retailers and would-be acquirers are laser-focused on fragrance, trying to surface the next crop of breakout stars who can hold their own against the incumbent mega-brands.

One example is social commerce, through which a fifth of US customers have purchased clothing in the last 12 months. The company opened stores in California starting in 2006, but moved into Neiman Marcus them after receiving a minority investment from the department store chain in 2019. Most of these locations, however, focused on serving prospective selling customers rather than showcasing inventory to shoppers, said Davis. Brands and retailers are turning their physical spaces into donation drop-off or pick-up centres. Fashion label Bricks and Wood turned its store into a donation centre for essential items while also donating its own clothing, as has streetwear boutique Brain Dead. Other fashion labels donating clothing include activewear brand Set Active, sweats seller Madhappy, basics label Lady White Co., makeup label ColourPop and bag brand Stoney Clover Lane, just to name a few.

There are worries his administration could hamper progress on diversity and inclusion, women’s, LGBTQ and immigrant rights, and efforts to curb the impacts of climate change. In the lead-up to Nov. 5, fashion largely favoured neutral “get out the vote” style messaging. Our Legacy’s reputation has grown steadily since its origins in 2005 as a line of graphic T-shirts by Stockholm-based founders Hallin, Cristopher Nying and Richardos Klarén.

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The news sparked concerns over the potential economic impact and sent financial markets into turmoil. The platform has long been one of China’s most important marketing tools, but until now has struggled to become a sales engine for brands. In the middle of its worst drop in a decade — in both sales and “cool” factor — sportswear giant Nike got a much-needed executive shake-up.

In the US, the average proportion of discounted fashion items in the first half of 2024 rose 5 percentage points year on year. Nike said markdowns affected around 44 percent of its assortment on average in 2024, compared to just 19 percent in 2022. While inventory challenges are complex for most retail industries, the fashion industry faces distinct issues. We are future focused, committed to protecting our planet through our products and our people. Working closely with local supplier partners enables us to offer you the highest quality, very latest design trends and most sustainable products. CNC Agency has emerged as fashion’s go-to partner for in-person activations, collaborating with brands from luxury houses like Prada and Hermès to beauty giants like MAC.